chatmeter launches to help small business manage their online reputation and improve online marketing
I haven’t posted here in quite awhile. This is because I ‘ve been working very hard on the launch of my new company, chatmeter. chatmeter’s goal is the help small businesses with rep management and online marketing. We are providing tools for the small business owner to get back in the drivers seat and control their online reputation. Many local businesses have lost control over their online reputation due to the explosion of customer reviews and social media. The chatmeter will track your business listings (on local sites like Google Maps, Bing, and Yellow Pages, customer reviews (across sites like Yelp), and chatter on social media sites (FB, Twitter). Our free report can get you started managing your online reputation today. If you are a local business owner or marketer, please go to www.chatmeter.com
We’re getting some great coverage: Greg Sterling was the first to cover the chatmeter here.
Kelsey just wrote about us on their blog as well:
Small business owners that I work with continue to have mixed feelings about Yelp today. Many wish it would die off along with online reviews, but it seems that Yelp and customer reviews are here to stay. Yelp had over a 60% increase in traffic in 2009. Furthermore, the recent rumors of a potential acquisition (Google and Microsoft) along with a $25 million new investment have provided greater validity to it’s business model. Inc. magazine recently published a great article on Yelp , both positive and negative points included. In addition, with AT&T’s announcement of Buzz.com (soon to be released consumer site that allows customers to create favorite places and share positive, brief comments with friends via their social circles, like Facebook), the world of online customer reviews will continue to grow as well. Forbes just provided some insight. Buzz.com is set to launch in the next couple months. Small businesses must continue to stay on top of their reviews and continue to encourage new ones in order to properly manage their online reputation.
Yelp has had a very busy couple months. Here are some of the key points:
As a small business owner, it can be difficult to keep up with the number of changes going on across all the different local sites, from Google Maps, Yelp, Yahoo Local, Bing Local, Citysearch, …not to mention all the local sites in your town that keep changing as well. However, in the last month alone, Google Place Pages has undergone a frenzy of important changes. This posting will get you up to speed on what’s new and what you can do to improve your profile, increase your ranking on Google Maps and other local SEO strategies for the small business.
- Enhanced Listings
- Reviews added from local media, bloggers, and unconventional review sources
- Special Announcements/Event Messages
Local SEO is the new way to help level the playing field for small businesses. Over the last few years, it has become more difficult to get to that valuable first page ranking for Google Web searches since publishers (superpages,yellowpages, citysearch, merchant circle, had mastered the rankings. However, when Google integrated Maps into results, the Google 7 pack has now become extremely valuable. Getting into this valuable real estate takes some work and the strategy is significantly different than normal SEO. Read more…
If you have not heard, Google has ended the Local Listing Ad (LLA) Test that was running in San Diego and San Francisco. Mike Blumenthal posted this announcement yesterday and I noticed it that same day when I was trying to start a new ad for a client. I was working on some analysis behind the offering this week so I wanted to share some basic analysis comparing PPC Adwords to LLA costs. Read more…