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Archive for the ‘Mobile’ Category

Google Buzz Launches: Their new Social Local Service takes on GeoTweets, Foursquare, and Yelp at once

February 10, 2010 Leave a comment

Google has finally launched their answer to the frenzy of activity in mobile social local arena.  It’s called Google Buzz and it allows user to “buzz” about anything and publish their comments either publicly (to anyone listening) or anyone is they’re private circle (i.e. Gmail contacts).   They just posted on the Google blog:

Google Buzz available in multiple ways:  You can buzz about anything online since it will be integrated with your Gmail account.  It did not roll out to everyone so check your account regularly.  This is another option to share Youtube videos, Flickr photos, websites/pages, etc. just as many do today on Facebook, Myspace, or Twitter today. Therefore, it’s hard to say if this will take off, especially with the younger generation who is already using these other sites frequently.

What becomes really interesting is the mobile local implementation.  Read more…

Yelp in 2010. It’s been a busy year so far and only more to come. Company and Product Updates

February 10, 2010 1 comment

Small business owners that I work with continue to have mixed feelings about Yelp today.   Many wish it would die off along with online reviews, but it seems that Yelp and customer reviews are here to stay.  Yelp had over a 60% increase in traffic in 2009.  Furthermore, the recent rumors of a potential acquisition (Google and Microsoft) along with a $25 million new investment have provided greater validity to it’s business model.   Inc. magazine recently published a great article on Yelp , both positive and negative points included.   In addition, with AT&T’s announcement of Buzz.com (soon to be released consumer site that allows customers to create favorite places and share positive, brief comments with friends via their social circles, like Facebook), the world of online customer reviews will continue to grow as well. Forbes just provided some insight.  Buzz.com is set to launch in the next couple months.  Small businesses must continue to stay on top of their reviews and continue to encourage new ones in order to properly manage their online reputation.

Yelp has had a very busy couple months.  Here are some of the key points:

Read more…

2010 Predictions – Am I That Crazy?

December 31, 2009 Leave a comment

Since I am fairly new to the world of blogging, I’m going to hold off on developing my own top 10 Digital Marketing Predictions or Top 10 Mobile Predictions for 2010.   There are plenty of them out there (see below for more).  I only have one prediction for 2010.  It will be better than 2009.   2009 was a tough year for everyone and hopefully one we will not forget for a long time (even though we’d like to).  For many people, 2009 could be one of the toughest ever, but it will be important to keep in mind when everything starts bubbling up again.  We live in a boom and bust society these days and, as Americans, we tend to be overly optimistic (which can be positive too).  Anyway, I am looking forward to a great 2010!

I will say that one positive thing that happened in 2009 is the year of mobile.  The iPhone became the definition of a game changer, changing the entire landscape of mobile services from handset development, data usage, application adoption, and smartphone purchases.  It’s been long overdue and I’m glad to finally see it arrive.  Look for continued growth and adoption and interesting developments from Google’s phone and the Android platform, especially its effect on the entire GPS industry.  Their free offerings could end up being a game changer in that space.

Anyway, I’d like to thank Courtney Mills, who put together a great list that I just finished reading from industry experts about there predictions for 2010.  This is a comprehensive list on a various aspects of Digital Marketing (SEO, Advertising, Social Media, Mobile, SEM, etc). Here are my thoughts on a few on them that relate to Mobile and Local.

Read more…

Mobile Local Search has finally arrived. Just in time for the holidays!

December 3, 2009 Leave a comment

It appears that everything is finally coming together for mobile local search. When I started at V-Enable in 2004, we were still powering mobile search for downloadable content (ringtones, etc).  Between content and text messaging, that was about it for non-voice services.  How differently do you use and depend on your phone now?  We use to have our phones with us at all times, but kept them in your pocket for the most part or up to your ear.  Now, it spends most of its time in your hand.

At V-Enable, we began building mobile local applications for carriers in 2006, despite challenges in device user interfaces, poor marketing of data services and applications, and expensive data plans.   Now that many of these issues have been addressed, along with the impact of the iPhone (true definition of a game changer), mobile local is finally getting its due respect.  Check out this great comparison below from Kelsey’s mobile user surveys since 2007.   Read more…

Categories: Local Search, Mobile

Google Introduces Mobile Coupons

November 26, 2009 Leave a comment

How bout that timing. Just 4 days before the biggest shopping day of the year, Black Friday, Google announces it will be extending its coupon offering to mobile. See PR:http://googlemobile.blogspot.com/2009/11/get-mobile-coupons-through-local-search.html. Probably a little too late for most businesses to hear about it and more importantly, act on it for BF, but a great gesture anyhow. In today’s economy, coupons have become more important than ever to consumers. SMBs have found it a great tool to encourage cost conscious customers to try their product or service. Read more…

Categories: Mobile