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Archive for the ‘Local Advertising’ Category

chatmeter launches to help small business manage their online reputation and improve online marketing

I haven’t posted here in quite awhile.   This is because I ‘ve been working very hard on the launch of my new company, chatmeter.  chatmeter’s goal is the help small businesses with rep management and online marketing.  We are providing tools for the small business owner to get back in the drivers seat and control their online reputation.  Many local businesses have lost control over their online reputation due to the explosion of customer reviews and social media. The chatmeter will track your business listings (on local sites like Google Maps, Bing, and Yellow Pages, customer reviews (across sites like Yelp), and chatter on social media sites (FB, Twitter).   Our free report can get you started managing your online reputation today.    If you are a local business owner or marketer, please go to www.chatmeter.com

We’re getting some great coverage:  Greg Sterling was the first to cover the chatmeter here.

Kelsey just wrote about us on their blog as well:

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2010 Predictions – Am I That Crazy?

December 31, 2009 Leave a comment

Since I am fairly new to the world of blogging, I’m going to hold off on developing my own top 10 Digital Marketing Predictions or Top 10 Mobile Predictions for 2010.   There are plenty of them out there (see below for more).  I only have one prediction for 2010.  It will be better than 2009.   2009 was a tough year for everyone and hopefully one we will not forget for a long time (even though we’d like to).  For many people, 2009 could be one of the toughest ever, but it will be important to keep in mind when everything starts bubbling up again.  We live in a boom and bust society these days and, as Americans, we tend to be overly optimistic (which can be positive too).  Anyway, I am looking forward to a great 2010!

I will say that one positive thing that happened in 2009 is the year of mobile.  The iPhone became the definition of a game changer, changing the entire landscape of mobile services from handset development, data usage, application adoption, and smartphone purchases.  It’s been long overdue and I’m glad to finally see it arrive.  Look for continued growth and adoption and interesting developments from Google’s phone and the Android platform, especially its effect on the entire GPS industry.  Their free offerings could end up being a game changer in that space.

Anyway, I’d like to thank Courtney Mills, who put together a great list that I just finished reading from industry experts about there predictions for 2010.  This is a comprehensive list on a various aspects of Digital Marketing (SEO, Advertising, Social Media, Mobile, SEM, etc). Here are my thoughts on a few on them that relate to Mobile and Local.

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Local Listing Ads End. Analysis for San Diego Categories

December 4, 2009 1 comment

If you have not heard, Google has ended the Local Listing Ad (LLA) Test that was running in San Diego and San Francisco.  Mike Blumenthal posted this announcement yesterday  and I noticed it that same day when I was trying to start a new ad for a client.  I was working on some analysis behind the offering this week so I wanted to share some basic analysis comparing PPC Adwords to LLA costs. Read more…