Mobile Local Search has finally arrived. Just in time for the holidays!

December 3, 2009 Leave a comment

It appears that everything is finally coming together for mobile local search. When I started at V-Enable in 2004, we were still powering mobile search for downloadable content (ringtones, etc).  Between content and text messaging, that was about it for non-voice services.  How differently do you use and depend on your phone now?  We use to have our phones with us at all times, but kept them in your pocket for the most part or up to your ear.  Now, it spends most of its time in your hand.

At V-Enable, we began building mobile local applications for carriers in 2006, despite challenges in device user interfaces, poor marketing of data services and applications, and expensive data plans.   Now that many of these issues have been addressed, along with the impact of the iPhone (true definition of a game changer), mobile local is finally getting its due respect.  Check out this great comparison below from Kelsey’s mobile user surveys since 2007.   Read more…

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Categories: Local Search, Mobile

Google Introduces Mobile Coupons

November 26, 2009 Leave a comment

How bout that timing. Just 4 days before the biggest shopping day of the year, Black Friday, Google announces it will be extending its coupon offering to mobile. See PR:http://googlemobile.blogspot.com/2009/11/get-mobile-coupons-through-local-search.html. Probably a little too late for most businesses to hear about it and more importantly, act on it for BF, but a great gesture anyhow. In today’s economy, coupons have become more important than ever to consumers. SMBs have found it a great tool to encourage cost conscious customers to try their product or service. Read more…

Categories: Mobile

Google Maps: Evolution or Uncontrolled Frenzy?

November 17, 2009 Leave a comment

Mike Blumenthal, an expert on Google Maps, has been very actively tracking all the changes on the leading local search site.  See: http://blumenthals.com/blog/2009/11/06/google-changes-guidelines-again/.  If you didn’t know,  Google Maps has been going through a massive overhaul to try and clean up many data issues, improve offers to small businesses (local listing ads for only $20) and even moving from Teleatlas data to their own.   Of course, with any major overhaul, it comes with some issues.    Read more…

Categories: Google Maps

Welcome to Holmes on Local

November 12, 2009 Leave a comment

This blog will be committed to providing insightful commentary on the rapidly changing world of local.   The term local is a very complex and dynamic one.  It is evolving rapidly as local search, mobile , and social all continue to grow and change.   New services, sites, and applications continue to change the market in a search to solve problems or introduce new ways for discovery and interaction between consumers, small business owners, or both.  I will apply my experience in local search and advertising to hopefully create and share interesting perspectives and insight on this changing market.

Categories: Uncategorized