Archive

Archive for December, 2009

2010 Predictions – Am I That Crazy?

December 31, 2009 Leave a comment

Since I am fairly new to the world of blogging, I’m going to hold off on developing my own top 10 Digital Marketing Predictions or Top 10 Mobile Predictions for 2010.   There are plenty of them out there (see below for more).  I only have one prediction for 2010.  It will be better than 2009.   2009 was a tough year for everyone and hopefully one we will not forget for a long time (even though we’d like to).  For many people, 2009 could be one of the toughest ever, but it will be important to keep in mind when everything starts bubbling up again.  We live in a boom and bust society these days and, as Americans, we tend to be overly optimistic (which can be positive too).  Anyway, I am looking forward to a great 2010!

I will say that one positive thing that happened in 2009 is the year of mobile.  The iPhone became the definition of a game changer, changing the entire landscape of mobile services from handset development, data usage, application adoption, and smartphone purchases.  It’s been long overdue and I’m glad to finally see it arrive.  Look for continued growth and adoption and interesting developments from Google’s phone and the Android platform, especially its effect on the entire GPS industry.  Their free offerings could end up being a game changer in that space.

Anyway, I’d like to thank Courtney Mills, who put together a great list that I just finished reading from industry experts about there predictions for 2010.  This is a comprehensive list on a various aspects of Digital Marketing (SEO, Advertising, Social Media, Mobile, SEM, etc). Here are my thoughts on a few on them that relate to Mobile and Local.

Read more…

Local SEO Checklist

December 16, 2009 Leave a comment

Local SEO is the new way to help level the playing field for small businesses.   Over the last few years, it has become more difficult to get to that valuable first page ranking for Google Web searches since publishers (superpages,yellowpages,  citysearch, merchant circle, had mastered the rankings.  However, when Google integrated Maps into results, the Google 7 pack has now become extremely valuable.   Getting into this valuable real estate takes some work and the strategy is significantly different than normal SEO.   Read more…

Local Listing Ads End. Analysis for San Diego Categories

December 4, 2009 1 comment

If you have not heard, Google has ended the Local Listing Ad (LLA) Test that was running in San Diego and San Francisco.  Mike Blumenthal posted this announcement yesterday  and I noticed it that same day when I was trying to start a new ad for a client.  I was working on some analysis behind the offering this week so I wanted to share some basic analysis comparing PPC Adwords to LLA costs. Read more…

Mobile Local Search has finally arrived. Just in time for the holidays!

December 3, 2009 Leave a comment

It appears that everything is finally coming together for mobile local search. When I started at V-Enable in 2004, we were still powering mobile search for downloadable content (ringtones, etc).  Between content and text messaging, that was about it for non-voice services.  How differently do you use and depend on your phone now?  We use to have our phones with us at all times, but kept them in your pocket for the most part or up to your ear.  Now, it spends most of its time in your hand.

At V-Enable, we began building mobile local applications for carriers in 2006, despite challenges in device user interfaces, poor marketing of data services and applications, and expensive data plans.   Now that many of these issues have been addressed, along with the impact of the iPhone (true definition of a game changer), mobile local is finally getting its due respect.  Check out this great comparison below from Kelsey’s mobile user surveys since 2007.   Read more…

Categories: Local Search, Mobile