Archive

Archive for November, 2009

Google Introduces Mobile Coupons

November 26, 2009 Leave a comment

How bout that timing. Just 4 days before the biggest shopping day of the year, Black Friday, Google announces it will be extending its coupon offering to mobile. See PR:http://googlemobile.blogspot.com/2009/11/get-mobile-coupons-through-local-search.html. Probably a little too late for most businesses to hear about it and more importantly, act on it for BF, but a great gesture anyhow. In today’s economy, coupons have become more important than ever to consumers. SMBs have found it a great tool to encourage cost conscious customers to try their product or service. Read more…

Categories: Mobile

Google Maps: Evolution or Uncontrolled Frenzy?

November 17, 2009 Leave a comment

Mike Blumenthal, an expert on Google Maps, has been very actively tracking all the changes on the leading local search site.  See: http://blumenthals.com/blog/2009/11/06/google-changes-guidelines-again/.  If you didn’t know,  Google Maps has been going through a massive overhaul to try and clean up many data issues, improve offers to small businesses (local listing ads for only $20) and even moving from Teleatlas data to their own.   Of course, with any major overhaul, it comes with some issues.    Read more…

Categories: Google Maps

Welcome to Holmes on Local

November 12, 2009 Leave a comment

This blog will be committed to providing insightful commentary on the rapidly changing world of local.   The term local is a very complex and dynamic one.  It is evolving rapidly as local search, mobile , and social all continue to grow and change.   New services, sites, and applications continue to change the market in a search to solve problems or introduce new ways for discovery and interaction between consumers, small business owners, or both.  I will apply my experience in local search and advertising to hopefully create and share interesting perspectives and insight on this changing market.

Categories: Uncategorized