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Google Buzz Launches: Their new Social Local Service takes on GeoTweets, Foursquare, and Yelp at once

February 10, 2010 Leave a comment

Google has finally launched their answer to the frenzy of activity in mobile social local arena.  It’s called Google Buzz and it allows user to “buzz” about anything and publish their comments either publicly (to anyone listening) or anyone is they’re private circle (i.e. Gmail contacts).   They just posted on the Google blog:

Google Buzz available in multiple ways:  You can buzz about anything online since it will be integrated with your Gmail account.  It did not roll out to everyone so check your account regularly.  This is another option to share Youtube videos, Flickr photos, websites/pages, etc. just as many do today on Facebook, Myspace, or Twitter today. Therefore, it’s hard to say if this will take off, especially with the younger generation who is already using these other sites frequently.

What becomes really interesting is the mobile local implementation.  Read more…

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2010 Predictions – Am I That Crazy?

December 31, 2009 Leave a comment

Since I am fairly new to the world of blogging, I’m going to hold off on developing my own top 10 Digital Marketing Predictions or Top 10 Mobile Predictions for 2010.   There are plenty of them out there (see below for more).  I only have one prediction for 2010.  It will be better than 2009.   2009 was a tough year for everyone and hopefully one we will not forget for a long time (even though we’d like to).  For many people, 2009 could be one of the toughest ever, but it will be important to keep in mind when everything starts bubbling up again.  We live in a boom and bust society these days and, as Americans, we tend to be overly optimistic (which can be positive too).  Anyway, I am looking forward to a great 2010!

I will say that one positive thing that happened in 2009 is the year of mobile.  The iPhone became the definition of a game changer, changing the entire landscape of mobile services from handset development, data usage, application adoption, and smartphone purchases.  It’s been long overdue and I’m glad to finally see it arrive.  Look for continued growth and adoption and interesting developments from Google’s phone and the Android platform, especially its effect on the entire GPS industry.  Their free offerings could end up being a game changer in that space.

Anyway, I’d like to thank Courtney Mills, who put together a great list that I just finished reading from industry experts about there predictions for 2010.  This is a comprehensive list on a various aspects of Digital Marketing (SEO, Advertising, Social Media, Mobile, SEM, etc). Here are my thoughts on a few on them that relate to Mobile and Local.

Read more…