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Archive for February, 2010

Google Buzz Launches: Their new Social Local Service takes on GeoTweets, Foursquare, and Yelp at once

February 10, 2010 Leave a comment

Google has finally launched their answer to the frenzy of activity in mobile social local arena.  It’s called Google Buzz and it allows user to “buzz” about anything and publish their comments either publicly (to anyone listening) or anyone is they’re private circle (i.e. Gmail contacts).   They just posted on the Google blog:

Google Buzz available in multiple ways:  You can buzz about anything online since it will be integrated with your Gmail account.  It did not roll out to everyone so check your account regularly.  This is another option to share Youtube videos, Flickr photos, websites/pages, etc. just as many do today on Facebook, Myspace, or Twitter today. Therefore, it’s hard to say if this will take off, especially with the younger generation who is already using these other sites frequently.

What becomes really interesting is the mobile local implementation.  Read more…

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Yelp in 2010. It’s been a busy year so far and only more to come. Company and Product Updates

February 10, 2010 1 comment

Small business owners that I work with continue to have mixed feelings about Yelp today.   Many wish it would die off along with online reviews, but it seems that Yelp and customer reviews are here to stay.  Yelp had over a 60% increase in traffic in 2009.  Furthermore, the recent rumors of a potential acquisition (Google and Microsoft) along with a $25 million new investment have provided greater validity to it’s business model.   Inc. magazine recently published a great article on Yelp , both positive and negative points included.   In addition, with AT&T’s announcement of Buzz.com (soon to be released consumer site that allows customers to create favorite places and share positive, brief comments with friends via their social circles, like Facebook), the world of online customer reviews will continue to grow as well. Forbes just provided some insight.  Buzz.com is set to launch in the next couple months.  Small businesses must continue to stay on top of their reviews and continue to encourage new ones in order to properly manage their online reputation.

Yelp has had a very busy couple months.  Here are some of the key points:

Read more…

Keeping up with Google Place Page Updates

February 6, 2010 1 comment

As a small business owner, it can be difficult to keep up with the number of changes going on across all the different local sites, from Google Maps, Yelp, Yahoo Local, Bing Local, Citysearch, …not to mention all the local sites in your town that keep changing as well.  However, in the last month alone, Google Place Pages has undergone a frenzy of important changes.  This posting will get you up to speed on what’s new and what you can do to improve your profile, increase your ranking on Google Maps and other local SEO strategies for the small business.

  • Enhanced Listings
  • Reviews added from local media, bloggers, and unconventional review sources
  • Special Announcements/Event Messages

Read more…